General goals and strategic planning and vision of the company Macro goals of the company
- Maintaining and developing domestic and foreign target markets.
- Getting the right position in the construction industry.
- Sustainable and continuous production.
- Maximizing company profits and enhancing intrinsic value.
The company's 20-year vision :
- Increasing the market share through the production and supply of housing based on consumption patterns regional and general market favor.
- Being a leader and having an effective presence in the housing market.
- Branding for the company as a manufacturer of luxury and quality buildings with standards
Strategic plans (strategies)
- Increasing the quality of projects in accordance with existing standards through continuous control and focusing on the satisfaction of stakeholders.
- Maintaining and continuously improving the quality of manufactured products (building).
- Maintaining and improving the occupational health and safety level of employees and environmental issues.
- Maintaining and improving the level of satisfaction of internal and external stakeholders.
- Standardization of construction and execution methods.
- Obtaining the necessary standards to adapt the implementation management to EFQM (European Foundation for Quality Management) global standards.
- Transferring and using new manufacturing methods, advanced technologies compatible with the requirements of the country with lower cost and faster speed.
- Training and motivating the company's human resources in order to be responsible for the stakeholders (shareholders, customers, etc.), honesty and adherence to the principles of professional ethics and standards and regulations in the construction industry.
- Providing superior services and increasing the variety of products in order to gain the advantage of the company's competitive power and partnership with natural and legal entities.
- Increasing the share of self-owned projects and early returns in order to increase the ability to enter into larger projects.
- Focusing on marketing and sales processes and market development as one of the key factors of success, as well as focusing on customer orientation and adapting the company's products and services to customers' needs.
- Efficient management of resources and sustainable financing methods through diversification and timely and optimal supply.
- Protecting the environment in all stages of design, implementation and operation, improving the level of safety and health of the work environment.
- Improving project management knowledge in order to increase construction quality, timely delivery and reduce cost.
- Modifying and improving quality assurance construction processes by using modern construction technology.
- Construction of commercial and residential units, focusing on luxury.
- Emphasis on compliance with the principle of quality and the application of its current methods in all stages of the process from studies and design to implementation and supply of the product.
- Construction of residential, commercial and office units based on market needs assessment and audience analysis. Management of operational risks in all processes