| 1 | Increasing the quality of projects according to existing standards | |
| 2 | Maintaining and continuously improving the quality of manufactured products (building) | |
| 3 | Standardization of construction and implementation methods | |
| 4 | Obtaining the necessary standards to adapt management and quality to global standards | |
| 5 | Construction of commercial, office and residential units with a focus on luxury | |
| 6 | Increasing the share of self-owned and quick-return projects to increase the ability to enter into larger projects | |
| 7 | Providing superior services and increasing the variety of products in order to strengthen the company's competitive power and partnership with natural and legal entities | |
| 8 | Efficient management of resources and funding methods needed by the organization through diversification | |
| 9 | Emphasis on compliance with the principle of quality and applying a variety of control methods in all stages of the process from studies and design to implementation and product supply | |
| 10 | Transferring and applying new construction methods, advanced technologies compatible with the requirements of the country at a lower cost and faster | |